A Premier Cola Brand Leads the Way in Sales Innovation with FieldAssist SFA
A Premier Cola Brand Leads the Way in Sales Innovation with FieldAssist SFA
The Vision Behind the Collaboration
The company’s commitment to operational excellence led them to seek an advanced Sales Force Automation (SFA) solution. Their vision was to onboard
a single, unified platform for tracking operations of sales teams in the field that would simplify daily operations, enhance productivity, and provide real-time insights.
They were relying on multiple applications for varied use cases such as order booking, asset management, surveys, and much more. The lack of a mobile-friendly, integrated solution created inefficiencies in execution. Moreover, poor user experience with the old SFA application led to resistance among sales teams. Thus, they partnered with FieldAssist to implement a cutting-edge mobile SFA solution that streamlined processes, empowered sales teams,
and improved decision-making.
About India’s Largest Bottling Partner
A premier bottling partner of the renowned Cola Company in India, with over 16 manufacturing plants and an extensive distribution network spanning millions of retail outlets, ensures that Cola’s products reach consumers across the nation. To maintain operational excellence in the dynamic beverage market, our client continuously innovates by leveraging technology for improved efficiency, visibility, and decision-making.
Transformation Delivered
To better illustrate the impact, below is a comparison of key operational aspects before and after implementing FieldAssist’s SFA:
| Key Metrics | Before FieldAssist SFA | After FieldAssist SFA |
|---|---|---|
| Sales Force Accessibility | Tablet-only app, limited accessibility | Mobile-first app, 100% adoption |
| Digital Tools Usage | Multiple disconnected apps | Unified SFA platform |
| Route Optimization | Inefficient coverage, missed outlets | AI-powered 100% coverage planning |
| KPI & Incentive Tracking | No real-time visibility | Real-time dashboards with live tracking |
| Senior Management Reporting | 24-hour data lag | Real-time insights and decision-making |
| Outlet Activation Time | 48 hours | 30 minutes |
| Order Booking Process | Fragmented and time-consuming | 50% faster order booking |
| SKU Visibility | No visibility on must-sell SKUs | SKU tracking for optimized sales execution |
Impact Metrics Achieved
Customers Speak
Partnering with FieldAssist was all about making our sales operations impeccable and efficient. The mobile-first SFA solution has brought unparalleled efficiency, from streamlining outlet visits to optimizing route plans. The integration of real-time dashboards has transformed the way our managers make decisions on the field. What used to take 2 days now happens instantly. This is the kind of agility we need in today’s fast-paced market. FieldAssist has truly helped us bridge the gap between strategy and execution.
