How a Premium Dairy & Food
Brand Nailed Smarter Sales &
Store Execution
How a Premium Dairy & Food Brand Nailed Smarter Sales & Store Execution
About Client
A premium dairy and bakery brand of Mumbai steadily earned a reputation for quality and innovation. The company offers a premium portfolio of products, including natural and speciality cheeses (such as Mascarpone, Feta, Mozzarella, and Parmesan), creams (both dairy and non-dairy), butter, ghee, milk, and milk powders.
With a presence in 120 cities across India and beyond, the brand’s product range meets the evolving preferences of consumers in the retail and HoReCa segments, serving both traditional and modern trade channels.
Key Challenges Faced
In 2020, the brand faced a silent problem. Their distribution strategy was evolving, but their sales execution model was stuck in the past. Here’s what was holding them back:
The Partnership that Changed the Game
The client wanted a system that worked where it mattered – on the ground, in the store, in the moment. That’s where FieldAssist came in. With a vision not to digitize the process, but to transform it.
What We Rolled Out:
Business Impact
With the right solutions and the right RTM partner, the brand gained an edge in the market and achieved the following outcomes.
Image
Recognition
75–80 %
Accuracy in core
product detection
Shelf Performance
(SoS)
22–25 %
Improvement in
shelf performance
NPD
Visibility
18–20 %
Boost in shelf share for
new product launch
Outlet
Efficiency
65–70 %
Gain in rep productivity
& store-level execution
Distribution
Growth
100%
Growth in
Distribution