How Sales is the Kingmaker in Cholayil’s quest for a Rs 1000cr kingdom

Anupam Katheriya is the Chief Executive Officer of Cholayil Private Limited, a 55 yr old Indian MNC present in more than 30 countries, that has been dominating the ayurvedic personal care space in India with its ‘Do Good’ brand Medimix and the ‘Feel Good’ brand Cuticura. As per the latest research, Medimix is now the most trusted Ayurvedic brand in the country.

In his previous roles, Anupam has had varied experience across different functions. He was the Associate VP for Marketing and Business Development at Emami. Before that, he had held the roles of a Key Accounts Manager at Nestle and a Product Manager at Heinz.

In his 23 years of deep FMCG experience, he has received many recognitions and accolades, some of which include PITCH Best CMO Awards ’22, Top 60 CMOs of India (Startuplanes ’22), the Economic Times BE Brand Disruption Awards ’22 and the Top 100 COOs of India – (Startuplanes ’23).

On the latest episode of the FieldAssist Podcast, WHAT THE F..mcg! catch Anupam as he regales us with interesting stories, from arriving at beats unannounced, to using Rapidex to sell better, to getting inspired by the ‘Hit Me’ Bobo doll. Hear his refreshing take on How Sales is the Kingmaker in Cholayil’s quest for a Rs 1000cr kingdom only on WHAT THE F…mcg!

Key Points

00:00-01:10 – Introduction

01:10 – 01:56 – Sales Nahi Kiya Toh Kya Kiya. Is that true?

01:57 – 05:54 – Are there any stories from your Sales experience?

05:55 – 08:30 – What advice would you give youngsters for a career in FMCG?

08:31 – 09:59 – If Product is King, is Sales the Kingmaker?

10:00 – 12:25 – What is the story of Cholayil?

12:26 – 14:16 – What is the 4S strategy and how are you using it?

14:17 – 16:20 – What are the 3 habits that you swear by?

16:21 – 16:49 – Conclusion

Happy Listening !!