“But why should it take that long?”, Shivraj asked the MIS guy impatiently.
Shivraj Singh the ZSM at CoolWater, a 15-year-old soft drinks company, was sitting with his Sales managers and Nitin the MIS guy for a review. For every new data trend that he would ask, Nitin would tell him “I’ll give it to you in the evening”. And that’s when Shivraj had gotten exasperated.
“Sir, we have more than 300 items, 1350 on-ground salespeople and 40,000 outlets across the country. That’s a lot of data to dump on excel sheets and put pivots on. I’m sorry but it will take 3-4 hours to take out the trends you want.” Nitin answered apologetically.
Shivraj threw his hands in the air. “Then how will I know where my team needs course correction? What if the retailers are not even communicated the relevant schemes and we lose potential sales today because the SOs forgot to tell them? Why should I get reports so late when we already have all this data?
Read about the Life of MIS guy
Does this conversation sound familiar? I’m pretty sure you are nodding your head in agreement if you have ever worked in an FMCG company. From start-ups to corporate behemoths, all CPG companies face similar struggles around Data. All of them spew out incredible amounts of raw data every day. But it is the Data Intelligence derived from this mountain of numbers that makes all the difference in how they perform in the market.
Without Real-time Sales insights, brands will continue to wrestle with challenges like delays in implementing sales strategies, no clear line of sight on Sales team performance, fuzzy visibility of market conditions, not reaching the right stores and lack of proper inventory management and forecasting etc.
Bridging the gap between data and decisions requires solutions to effectively run your sales operations. To do that, you need some smart Data Intelligence tools that can give you granular level insights. In real-time.
1. Real-Time Sales Dashboard
Imagine getting feedback at 5 pm in the evening that an entire beat remained unserviced because the SO was absent, or that certain SOs started their day after 12 pm! If the manager had a real-time dashboard, he could have quickly assigned another SO to cover the beat. He could have also gotten visibility on people frequently starting their day late and addressed the issue timely to avoid further loss in sales.
What Sales Managers need is a personalized dashboard that captures real-time, on the go daily field as well as user activities- managers get visibility of their team’s on-ground performance based on KPIs that have been defined for them e.g. team coverage, MTD sales etc. to have better control over sales effectiveness in the field.
One of the biggest players in the Indian snack foods industry was struggling to quantify mid-manager working as well as improve sales-team productivity because there was no tangible data to work with. By adopting a top-of-the-line Sales Analytics app, they achieved PJP plan visibility in both the SO’s field app as well as the manager’s Analytics app, along with:
- Automated Daily Summaries and more visibility on their field activities.
- 95% field adoption within the 1st month of execution
- A yearly 30% increase in Total Calls, 26% in Productive Calls
2. View only the Data that you want to see
We completely understand how frustrating it is to view the entire dump of reports and make sense out of it. And if you’re not responsive and quick enough, it can hamper your competitive advantage.
For a leading packaged spices company with hundreds of SKUs, +40,000 outlets, and more than 1300 field forces with a 6-level hierarchy, their data dump into excel sheets used to take more than 15 minutes just to download. And then if different managers required specific KPI trends, it would take about 3-4 hours just to get all the correct reports created!
They only wanted visibility on very specific metrics like how many outlets had no schemes running and how many outlets were using schemes, how much % of business was coming from the frontliners, and how much was contributed by SOs (since both of them had different targets assigned to them), what was the weekly trend analysis etc. And they wanted this data available at different manager levels.
Identifying the right sales analytics application allowed them to choose from hundreds of filters to personalise different report templates that captured category wise, product wise and even user wise KPIs and trends. Once these flexible report templates were saved, all the managers had to do was download these reports and retrieve real-time data instantly.
By using Flexi Reports the company logged a 2x increase in Demand Capture with effective reporting, while another FMCG player saw a whopping 55% expansion in their Retailer Universe
3. Visualized Insights On the Go
It is a global belief that people in sales are happier being in the field and meeting people than spending hours poring over complicated spreadsheets. Also, not everyone goes into the field lugging a laptop. But what if they get graphs and pie-charts and histograms, anything that visually presents the reports so they can quickly deduce the insights and make faster decisions?
Now imagine getting this functionality and that too on the mobile! A comprehensive solution like FieldAssist’s Quick Viz offers managers a crisp, collated, graphical view of only those parameters that they wish to see. With easy-to-read charts available on the mobile anytime, anywhere, they can make real-time decisions in the field itself.
About Post Author
9 Comments
StevenGap
Within this platform, you can easily find interactive video sessions.
Whether you’re looking for engaging dialogues career-focused talks, this platform has options for any preference.
This interactive tool is designed to foster interaction across different regions.
Delivering crisp visuals plus excellent acoustics, any discussion is immersive.
Participate in community hubs or start private chats, according to your needs.
https://boyscams.ru/
The only thing needed is a stable internet connection and a device start connecting.
1win
On this site, explore a wide range virtual gambling platforms.
Searching for traditional options or modern slots, you’ll find an option to suit all preferences.
The listed platforms checked thoroughly for safety, enabling gamers to bet peace of mind.
gambling
Moreover, this resource provides special rewards and deals for new players including long-term users.
Thanks to user-friendly browsing, locating a preferred platform is quick and effortless, enhancing your experience.
Stay updated on recent updates by visiting frequently, because updated platforms are added regularly.
slot casino
Here, you can find a great variety of slot machines from leading developers.
Visitors can try out classic slots as well as modern video slots with high-quality visuals and exciting features.
If you’re just starting out or a casino enthusiast, there’s a game that fits your style.
casino games
Each title are available anytime and designed for laptops and smartphones alike.
No download is required, so you can jump into the action right away.
Platform layout is easy to use, making it simple to find your favorite slot.
Register now, and discover the thrill of casino games!
私人照片
本网站 提供 多样的 成人内容，满足 成年访客 的 喜好。
无论您喜欢 哪种类型 的 视频，这里都 应有尽有。
所有 材料 都经过 严格审核，确保 高质量 的 视觉享受。
拜物教
我们支持 各种终端 访问，包括 平板，随时随地 尽情观看。
加入我们，探索 绝妙体验 的 两性空间。
DonaldMomma
Premium mechanical timepieces continue to captivate for many compelling factors.
Their craftsmanship and tradition distinguish them from others.
They symbolize power and exclusivity while combining utility and beauty.
Unlike digital gadgets, they appreciate with age due to scarcity and quality.
https://www.vevioz.com/read-blog/303698
Collectors and enthusiasts cherish their mechanical soul that no smartwatch can replicate.
For many, possessing them means legacy that lasts forever.
DanielGek
Трендовые фасоны сезона нынешнего года вдохновляют дизайнеров.
Популярны пышные модели до колен из полупрозрачных тканей.
Металлические оттенки делают платье запоминающимся.
Многослойные юбки возвращаются в моду.
Особый акцент на открытые плечи создают баланс между строгостью и игрой.
Ищите вдохновение в новых коллекциях — оригинальность и комфорт оставят в памяти гостей!
https://storjduco2.ddns.net/forums/viewtopic.php?t=97991
DanielGek
Трендовые фасоны сезона этого сезона отличаются разнообразием.
Популярны пышные модели до колен из полупрозрачных тканей.
Детали из люрекса придают образу роскоши.
Многослойные юбки возвращаются в моду.
Минималистичные силуэты создают баланс между строгостью и игрой.
Ищите вдохновение в новых коллекциях — оригинальность и комфорт сделают ваш образ идеальным!
https://tsmtsu.sakura.ne.jp/tsm/keijiban2/light.cgi
Edwinsop
The Piguet 15300ST merges meticulous craftsmanship with elegant design. Its 39-millimeter steel case provides a modern fit, striking a balance between presence and wearability. The iconic octagonal bezel, secured by hexagonal fasteners, exemplifies the brand’s innovative approach to luxury sports watches.
Audemars Piguet 15300ST
Boasting a applied white gold indices dial, this model includes a 60-hour power reserve via the Caliber 3120 movement. The Grande Tapisserie pattern adds dimension and uniqueness, while the 10mm-thick case ensures discreet luxury.
Edwinsop
This iconic Audemars Piguet Royal Oak model is a stainless steel timepiece debuted as a refined evolution among AP’s most coveted designs.
Crafted in 41mm stainless steel features a signature octagonal bezel accented with eight iconic screws, embodying the collection’s iconic DNA.
Driven by the self-winding Cal. 3120, it ensures precise timekeeping with a date display at 3 o’clock.
https://www.bondhuplus.com/read-blog/183280
The dial showcases a black Grande Tapisserie pattern accented with glowing indices for effortless legibility.
The stainless steel bracelet ensures comfort and durability, fastened via a signature deployant buckle.
A symbol of timeless sophistication, it continues to captivate collectors for those seeking understated prestige.