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Revolutionize CPG with FAi: Where Vision Meets Action. Know More

Powering Your RTM Growth with AI-Led Sales and Distribution

Making your business future-ready with Real-Time AI Intelligence - so every beat, outlet, and decision drives measurable impact.

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Explore Our AI Agent

‍

32

+

Countries

‍

8

.9mn

Outlets

‍

190

K

Users

‍

75

K

Distributors

$

23

.6bn

GMV Tracked

With 3i Powered FAi, Command Every Layer of your RTM

Three stacked triangular sections representing a pyramid. Clicking a section         highlights it and all sections above it in blue gradient. The top is Impact,         middle is Insight, bottom is Information.ImpactInsightInformation

Impact

Translate every decision into execution excellence and sustainable growth

FAi Suite
NOVA
Perfect Store
Route Optimization Software
IRIS (Image Recognition)
Auto Replenishment System
Product Recommendations
FAi DMS Agent
Micromarket
FA One

Insight

Transforms raw data into predictive foresight and contextual nudges

Analytics Studio
Pulse AI (Co-Pilot)

Information

Unify every data point across field, distributor, and retail networks into one intelligent flow

Sales Force Automation
DMS
Van Sales Automation
Retail Merchandising
Retailer App / EB2B
Loyalty Management
Incentives
FAIS / Integration Platform
Expense Management
Lead Management
Attendance Management
Rural Automation

Win Every Market With AI-Led Transformation

Expand into more stores, create better stores, and deliver brilliantly served
 stores with decisions powered by AI intelligence.

Expand with precision

Achieve localized market penetration with data-driven insights that unlock growth. Track trends with SKU-level AI forecasting to stay ahead of demand. Connect everything through integrated systems powered by no-code iPaaS.

Create impact at every shelf

Drive growth with AI-powered retail execution that helps brands stay ahead. Boost retailer loyalty through smart programs designed for deeper engagement. Optimize assortment, compliance, and shelf presence to ensure every store performs better.

Consistency that builds trust

Maximize field productivity with real-time AI nudges that guide every move. Gamify, train, & incentivize sales teams to perform at their best. Enable smart routing and stock optimization at scale to keep every shelf brilliantly served.

Expand with precision

Achieve localized market penetration with data-driven insights that unlock growth. Track trends with SKU-level AI forecasting to stay ahead of demand. Connect everything through integrated systems powered by no-code iPaaS.

Create impact at every shelf

Drive growth with AI-powered retail execution that helps brands stay ahead. Boost retailer loyalty through smart programs designed for deeper engagement. Optimize assortment, compliance, and shelf presence to ensure every store performs better.

Consistency that builds trust

Maximize field productivity with real-time AI nudges that guide every move. Gamify, train, & incentivize sales teams to perform at their best. Enable smart routing and stock optimization at scale to keep every shelf brilliantly served.

The Change We Create Together

See What Growth Really Looks Like with FieldAssist

30

%

Faster market penetration with AI-powered beat planning

40

%

shelf performance improvement 
powered by smart promotions

90

%

Execution accuracy with 
territory-level intelligence

98

%

Geo-verified adherence, ensuring 
every visit counts

Future-Proof your Business with Enterprise-Ready Platform

Ability to Scale
From pilot rollouts to enterprise deployments across geographies, designed to handle millions of transactions without losing speed.
End-to-End Integrations
Seamless two-way sync with ERPs, accounting, and supply chain systems so every order, invoice, and claim flows without friction.
Connected Ecosystem
Unify your field force, distributors, and retailers on one platform that bridges strategy with real-time execution.
Complete Data Security
Enterprise-grade encryption, role-based access, and compliance with global standards ensure your data is safe.
AI Intelligence
AI works in the background to nudge, predict, and automate - quietly complementing human judgment, never replacing it.

Built for Brands, Across All Industries

Adaptable to every market, every channel, every business type

FMCG

FMCG

Drive sharper outlet execution and faster secondary sales through AI-powered SFA and real-time stock-aware DMS.

Cosmetics

Cosmetic

Accelerate outlet expansion and optimize beat coverage with SFA built for high-margin, high-SKU, multi-channel distribution.

Consumer Durables

Consumer Durables

Control van sales, inventory aging, and territory performance with integrated sales and distribution intelligence.

Apparel & Innerwear

Apparel & Innerwear

Digitize distributor workflows and enable real-time inventory visibility with a connected DMS and intelligent field execution platform.

Footwear

Footwear

Streamline order-to-fulfillment with an intelligent DMS and boost outlet productivity with guided selling across channels.

Stationery

Stationery

Maximize seasonal cycles and improve call productivity through demand-led SFA and real-time distributor performance tracking.

FMCG

Drive sharper outlet execution 
and faster secondary sales through AI-powered SFA and real-time 
stock-aware DMS.
Read More ->

Cosmetics

Accelerate outlet expansion and optimize beat coverage with SFA built for high-margin, high-SKU, multi-channel distribution.
Read More ->

Consumer Durables

Control van sales, inventory aging, and territory performance with integrated sales and distribution intelligence.
Read More ->

Apparel & Innerwear

Digitize distributor workflows and enable real-time inventory visibility with a connected DMS and intelligent field execution platform.
Read More ->

Footwear

Streamline order-to-fulfillment with an intelligent DMS and boost outlet productivity with guided selling across channels..
Read More ->

Stationery

Maximize seasonal cycles and improve call productivity through demand-led SFA and real-time distributor performance tracking.
Read More ->

Real Stories.
Real Transformation.

From digitizing distribution to optimizing market expansion, learn it all here.

Next
Next

It's been great working with FieldAssist. Their solutions helped us grow our top line by 6%. We're excited to take this partnership global and amplify our impact.

Read Nivea Case Study ->
Kajal Bhaumik
Sr. Sales Automation Manager, Nivea

Partnering with FieldAssist has helped us bring greater discipline and agility into our sales and distribution network. By simplifying execution, we were able to reach more markets and serve retailers better consistently.

Read Adani Case Study ->
Jignesh Yagnik
GM-IT, AWL

We are delighted with FieldAssist’s service, which played a crucial role in our project’s swift, successful launch. A huge shout-out to the entire team of FieldAssist for their unwavering support.

Read Pearl Dairy Case Study ->
Rohit Rajasekharan
CTA and Executive Committee Member Pearl Dairy

What I can say in all honesty is that FieldAssist engaged us the most; the one that truly listened. They really came in as a partner that helped us co-create.

Read Mars Petcare Case Study ->
Jhonny Racoma
General Manager, Mars Petcare

We made a significant improvement with technologies that perfectly address our pain points. We are glad that we decided to go with FieldAssist as our strategic technology partner.

Read SAR Case Study ->
Abhishek Pandey
Senior General Manager, SAR

Explore What's New, Useful & Interesting

FMCG
Apparel
Consumer Durables
Footwear
Cosmetic
DMS
FMCG

7 reasons why you need an online Distributor Management System (DMS)

Nikhil Aggarwal
February 24, 2024
⋅
8 mins read
The Ultimate Guide to Stock Management in FMCG & CPG — Why an Effective Stock Management System Is No Longer Optional
Why FMCG Brands Need Smarter Attendance Tracking Software for Stronger Market Execution
Van Sales Automation in Africa: Your Ready stock distribution partner
Reducing Pilferage and Improving Route Compliance: Implementing AI -RTM Stack in Africa
SFA
Apparel

What is Visual Merchandising Software? Q&A Guide for Retail Store Execution and Planogram Strategy

Gaurav singh
November 18, 2025
⋅
17 mins read
What is Visual Merchandising Software? Q&A Guide for Retail Store Execution and Planogram Strategy
Why Do Our Comprehensive Reports Make Our Customers Smile?
Consumer Durables

Internal Communication - Lifeline of an organization

Rashmi Kapse
July 10, 2018
⋅
4 mins read
How to Achieve Accurate Sales Volume Planning in 2025?
Is Technology a Silver Bullet, or Should it be Driven by Business Priorities?
When FieldAssist, like Arjuna, focused only on the Eye of The Bird
How Borosil Is Raising The ‘Glass’ Bar with End-to-End Automation To Grab The Largest Market Share
DMS
Footwear

How Barcode Scanning in Distributor Management Systems Benefits Apparel and Footwear Companies

Deepshri Somani
December 18, 2024
⋅
3 mins read
How Barcode Scanning in Distributor Management Systems Benefits Apparel and Footwear Companies
DMS
Cosmetic

Cosmetic Distribution Reality Check & How DMS Flips the Game?

Deepika Saxena
May 24, 2025
⋅
6 mins read
Cosmetic Distribution Reality Check & How DMS Flips the Game?
Can a Staffing Partner Really Ace Both Retail Execution As Well As Technology?
Digital Sales Makeover: How the Beauty and Wellness Industry is going Glam with Sales Automation?

Make Every Outlet Count For Growth with FieldAssist

The future belongs to brands that move faster, think smarter, and execute with absolute clarity.

Schedule Your Demo today!

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Frequently Asked Questions

FieldAssist is recognized as a global leader in sales force automation (SFA) and distributor management system (DMS) solutions, widely trusted by national and international CPG & FMCG brands for their future-readiness. But what sets FieldAssist apart from its competitors is its enthusiasm to bring AI capabilities, such as Analytics Studio, Route Optimization, IRIS (Image Recognition), Perfect Store, and Pulse AI, which all-in-all lead to intelligent execution.

FieldAssist today powers 650+ enterprises across 15+ countries, enabling brands to manage sales and distribution across diverse markets and regulatory environments. Our platform seamlessly supports thousands of users, millions of transactions, and billions in GMV annually.

FieldAssist with AI is taking sales and distribution to the next level, beyond just automation into an intelligent, predictive, agentic execution. With AI, it becomes possible for managers and business stakeholders to forecast demand, recommend smarter routes, auto-replenish stock, and provide smart nudges to act in real time.

In short, by combining the 3i framework, we enable leaders to build a future-ready ecosystem.

FieldAssist is built for a wide spectrum of consumer-focused industries. While our core strength lies in FMCG and CPG, our platform is equally relevant for Dairy and Beverages, Personal Care and Cosmetics, Agro & Seeds, Stationery, Apparel, and Packaged Foods.

FieldAssist is primarily known for its sales and distribution transformation, which is aligned with achieving wide market coverage and long-term business growth for its clients. Speaking of measurable impacts, the client-side data showcases a 13-25% improvement in outlet coverage, a 4-12% increase in demand surge over 2 months, a 21% increase in productive calls, a daily time savings of 30 minutes per representative, and a 25-35% increase in planogram compliance. However, these tangible impacts.